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Saudi Designers Take the Spotlight at Milan Design Week 2026

Lifestyle & Culture

Saudi Designers Take the Spotlight at Milan Design Week 2026

Explore how Saudi designers stole the spotlight at Milan Design Week 2026. From the Jusoor collection to Ithra’s AI-driven installations at Isola, discover the visionaries who are redefining global design through a Saudi lens.

Adidas x Saudia’s “Made to Fly” Line Has Landed

Lifestyle & Culture

Adidas x Saudia’s “Made to Fly” Line Has Landed

Explore the adidas x Saudia “Made to Fly” collection, where travelwear meets Saudi identity through refined design, modest innovation, and modern cultural relevance.

Inside Z00G, the AI Platform Rebuilding Fashion Campaigns

Lifestyle & Culture

Inside Z00G, the AI Platform Rebuilding Fashion Campaigns

Explore Z00G, the AI platform helping fashion brands turn garment images into polished campaign visuals through a faster, more flexible workflow.

Kawthar Alhoraish: Building the World of KAF BY KAF

Kawthar Alhoraish: Building the World of KAF BY KAF

Kawthar Alhoraish, the founder behind KAF BY KAF, blends Saudi heritage, craftsmanship, and modern design to shape a new era of fashion.

16 Iconic Saudi Cup 2026 Looks and the Design Codes Behind Them

Lifestyle & Culture

16 Iconic Saudi Cup 2026 Looks and the Design Codes Behind Them

A curated roundup of 16 standout Saudi Cup 2026 looks. Heritage-led silhouettes, symbolism, and Saudi design codes in modern statement fashion.

Alya Alsalmi’s Historic Winter Olympic Debut for Team Saudi in Milan

Lifestyle & Culture

Alya Alsalmi’s Historic Winter Olympic Debut for Team Saudi in Milan

Saudi designer Alya Alsalmi blends heritage and modern luxury in Team Saudi’s Milan 2026 Winter Olympics uniforms, with skier Rakan Alireza wearing a white woven wool bisht in a contemporary silhouette.

Laila Al-Bassam: The Name Behind Saudi Fashion Preservation

Laila Al-Bassam: The Name Behind Saudi Fashion Preservation

Discover how Dr. Laila Al-Bassam shapes Saudi fashion, preserving heritage and turning traditional dress and embroidery into modern design standards.

OFA by Hala Alasmari: Craft, Gold, & a Cultural Design Code

OFA by Hala Alasmari: Craft, Gold, & a Cultural Design Code

Meet Hala Alasmari, founder of OFA Jewellery, crafting 18K gold pieces with ethical stones, refined symbols, and modern design from Saudi Arabia.

5 Saudi Designers Behind Joy Awards 2026’s Biggest Looks

Lifestyle & Culture

5 Saudi Designers Behind Joy Awards 2026’s Biggest Looks

Who wore what at Joy Awards 2026? Discover the Saudi designers, celebrity looks, and style codes that owned the Lavender Carpet.

ASL LINE by Asail Al Otaibi: Quiet Luxury Abayas Built on Craft and Culture

ASL LINE by Asail Al Otaibi: Quiet Luxury Abayas Built on Craft and Culture

Inside ASL LINE by Asail Al Otaibi’s quiet-luxury world of heritage abayas, couture ambition, and a responsibility-led approach to modern fashion.

Yazeed Abahussein Turns 'Not Boring' into a Cultural Moodboard

Yazeed Abahussein Turns 'Not Boring' into a Cultural Moodboard

Riyadh streetwear label Not Boring, founded by Yazeed Abahussein, blends culture, commentary, and identity, reshaping Saudi fashion in the Vision 2030 era.

Mastering Cultural Luxury: The World of Hatem Alakeel

Mastering Cultural Luxury: The World of Hatem Alakeel

In the shifting light of Saudi Arabia’s new cultural moment, few