Honayda Serafi’s Rise as a Global Voice in Couture
Saudi designer Honayda Serafi, from royal gowns to Harrods, blends Saudi heritage with global couture, empowering women through every design.
The Makers
Spotlighting the creativity and stories of emerging and established Saudi fashion designers.
Razan Alazzouni: A Defining Force in Contemporary Couture
Discover the story of Razan Alazzouni: Saudi fashion designer, Forbes-recognized innovator, and the creative force behind sculptural, heritage-inspired womenswear.
Mohammed Ashi: Couturier for Beyoncé, Zendaya, and Now Riyadh Air
From couture gowns worn by Beyoncé and Zendaya to designing Riyadh Air’s luxurious uniforms, Mohammed Ashi is redefining Saudi fashion on the world stage. Discover how the visionary behind Ashi Studio blends elegance, heritage, and global ambition.
'Coco Chanel of the Arabs'? Tima Abid Is Defining Couture the Saudi Way
Couture designer Tima Abid is shaping a new narrative for Saudi fashion, blending heritage, craftsmanship, and global presence to build a brand that’s deeply rooted, unapologetically feminine, and globally recognized.
Tamara Al-Gabbani: The Designer Who Draped Power in Elegance
Tamara Al-Gabbani turned modest fashion into a global movement by blending luxury, legacy, and emotional empowerment. Her story is a powerful guide for young Arab designers creating from the heart.
Loai Muhammad Naseem: A Visionary Who Redefined Saudi Fashion
Loai Muhammad Naseem, founder of Lomar, is revolutionizing Saudi fashion by redefining the thobe and modernizing cultural identity through design innovation.
Yahya Al Bishri & YAHYA Couture: The House That Shaped Saudi Fashion
Yahya Al Bishri’s YAHYA Couture stands among Saudi Arabia’s first fashion houses, blending heritage and haute couture for royals, celebrities, and Riyadh Fashion Week.
Aseel Al Zamil: The Visionary Redefining Saudi Fashion
Discover Aseel Al Zamil, the visionary behind Aseel Collections, redefining Saudi fashion by blending tradition with modern elegance. Explore her journey, signature designs, and impact on women's empowerment.
Eman AlAjlan: A Visionary Saudi Fashion Icon Redefining Elegance
Discover the inspiring journey of Eman AlAjlan, a visionary Saudi fashion designer redefining haute couture, bridal, and ready-to-wear fashion. Explore her unique collections, design philosophy, and global impact. ✨
Lillian Ismail: Redefining Jewelry Design in Saudi Arabia
As Saudi Arabia's youngest jewelry designer, Lillian has carved a unique niche for herself, blending contemporary aesthetics with deep-rooted traditions. Her journey, which began as a high school graduation project, has evolved into an internationally recognized brand.
Mohammed Khoja: Redefining Saudi Fashion for a Global Stage
Discover the inspiring journey of Mohammed Khoja, founder of Hindamme, and learn valuable lessons on blending heritage with modernity, sustainability, and storytelling for up-and-coming designers.
Adnan Akbar: The Saint Laurent of the Middle East.
Discover the inspiring journey of Adnan Akbar, Saudi Arabia's first haute couture designer. From his Mecca roots to global recognition, learn how he blends Saudi heritage with modern fashion, inspiring a new generation of designers.