Razan Alazzouni: A Defining Force in Contemporary Couture
Discover the story of Razan Alazzouni: Saudi fashion designer, Forbes-recognized innovator, and the creative force behind sculptural, heritage-inspired womenswear.
2 The Makers
Spotlighting the creativity and stories of emerging and established Saudi fashion designers.
Mohammed Ashi: Couturier for Beyoncé, Zendaya, and Now Riyadh Air
From couture gowns worn by Beyoncé and Zendaya to designing Riyadh Air’s luxurious uniforms, Mohammed Ashi is redefining Saudi fashion on the world stage. Discover how the visionary behind Ashi Studio blends elegance, heritage, and global ambition.
'Coco Chanel of the Arabs'? Tima Abid Is Defining Couture the Saudi Way
Couture designer Tima Abid is shaping a new narrative for Saudi fashion, blending heritage, craftsmanship, and global presence to build a brand that’s deeply rooted, unapologetically feminine, and globally recognized.
Tamara Al-Gabbani: The Designer Who Draped Power in Elegance
Tamara Al-Gabbani turned modest fashion into a global movement by blending luxury, legacy, and emotional empowerment. Her story is a powerful guide for young Arab designers creating from the heart.
Loai Muhammad Naseem: A Visionary Who Redefined Saudi Fashion
Loai Muhammad Naseem, founder of Lomar, is revolutionizing Saudi fashion by redefining the thobe and modernizing cultural identity through design innovation.