Laila Al-Bassam: The Name Behind Saudi Fashion Preservation
Discover how Dr. Laila Al-Bassam shapes Saudi fashion, preserving heritage and turning traditional dress and embroidery into modern design standards.
The Makers
Spotlighting the creativity and stories of emerging and established Saudi fashion designers.
OFA by Hala Alasmari: Craft, Gold, & a Cultural Design Code
Meet Hala Alasmari, founder of OFA Jewellery, crafting 18K gold pieces with ethical stones, refined symbols, and modern design from Saudi Arabia.
ASL LINE by Asail Al Otaibi: Quiet Luxury Abayas Built on Craft and Culture
Inside ASL LINE by Asail Al Otaibi’s quiet-luxury world of heritage abayas, couture ambition, and a responsibility-led approach to modern fashion.
Yazeed Abahussein Turns 'Not Boring' into a Cultural Moodboard
Riyadh streetwear label Not Boring, founded by Yazeed Abahussein, blends culture, commentary, and identity, reshaping Saudi fashion in the Vision 2030 era.
Mastering Cultural Luxury: The World of Hatem Alakeel
In the shifting light of Saudi Arabia’s new cultural moment, few
Abdulrahman Al-Romaizan: Bridging Saudi Heritage & Milanese Couture
Discover the story of Abdulrahman Al-Romaizan, the Saudi designer behind RAMZEN. From Riyadh to Milan, explore his rise in global fashion, signature purple aesthetic, acclaimed collections, and impact on Saudi Arabia’s growing creative industry.
Reem AlKanhal: The Designer Turning Heritage Into Modern Art
Meet Reem AlKanhal, a Saudi fashion designer redefining modern elegance. Her minimalist vision and cultural depth make her a rising global star.
Fahad Aljomiah: The CEO Behind Street Brand 1886’s Global Momentum
From dorm rooms 18 and 86 to Galeries Lafayette Paris, Fahad Aljomiah scales 1886 into a global streetwear statement, co-building 1886 with Creative Director and co‑founder Khalid Aljammaz.
Tamara Abukhadra: Redefining Retail Through Saudi Creativity
Tamara Abukhadra is transforming Saudi Arabia's retail with Homegrown Market, a hub for local talent and cultural storytelling.
Honayda Serafi’s Rise as a Global Voice in Couture
Saudi designer Honayda Serafi, from royal gowns to Harrods, blends Saudi heritage with global couture, empowering women through every design.
Razan Alazzouni: A Defining Force in Contemporary Couture
Discover the story of Razan Alazzouni: Saudi fashion designer, Forbes-recognized innovator, and the creative force behind sculptural, heritage-inspired womenswear.
Mohammed Ashi: Couturier for Beyoncé, Zendaya, and Now Riyadh Air
From couture gowns worn by Beyoncé and Zendaya to designing Riyadh Air’s luxurious uniforms, Mohammed Ashi is redefining Saudi fashion on the world stage. Discover how the visionary behind Ashi Studio blends elegance, heritage, and global ambition.