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Mohammed Ashi: Couturier for Beyoncé, Zendaya, and Now Riyadh Air

Mohammed Ashi: Couturier for Beyoncé, Zendaya, and Now Riyadh Air

From couture gowns worn by Beyoncé and Zendaya to designing Riyadh Air’s luxurious uniforms, Mohammed Ashi is redefining Saudi fashion on the world stage. Discover how the visionary behind Ashi Studio blends elegance, heritage, and global ambition.

'Coco Chanel of the Arabs'? Tima Abid Is Defining Couture the Saudi Way

'Coco Chanel of the Arabs'? Tima Abid Is Defining Couture the Saudi Way

Couture designer Tima Abid is shaping a new narrative for Saudi fashion, blending heritage, craftsmanship, and global presence to build a brand that’s deeply rooted, unapologetically feminine, and globally recognized.

Tamara Al-Gabbani: The Designer Who Draped Power in Elegance

Lifestyle & Culture

Tamara Al-Gabbani: The Designer Who Draped Power in Elegance

Tamara Al-Gabbani turned modest fashion into a global movement by blending luxury, legacy, and emotional empowerment. Her story is a powerful guide for young Arab designers creating from the heart.

Yasmeen Alshathry: Reimagining Luxury Through Culture, Craft, and Conscious Strategy

Lifestyle & Culture

Yasmeen Alshathry: Reimagining Luxury Through Culture, Craft, and Conscious Strategy

Yasmeen Alshathry, the CEO of CLÉ and a member of the GPHG Academy, is pioneering a new vision of Saudi luxury—where timeless craftsmanship meets personal connection, cultural pride, and global sophistication.

Amina Al-Jassim: The Saudi Designer Who Designed Her Own Destiny

Amina Al-Jassim: The Saudi Designer Who Designed Her Own Destiny

Discover the inspiring journey of Amina Al-Jassim, the Saudi fashion pioneer who transformed the traditional jellabiya into haute couture and built a global brand rooted in culture. A must-read for young designers seeking purpose-driven creativity.

Loai Muhammad Naseem: A Visionary Who Redefined Saudi Fashion

Loai Muhammad Naseem: A Visionary Who Redefined Saudi Fashion

Loai Muhammad Naseem, founder of Lomar, is revolutionizing Saudi fashion by redefining the thobe and modernizing cultural identity through design innovation.

Yahya Al Bishri & YAHYA Couture: The House That Shaped Saudi Fashion

Yahya Al Bishri & YAHYA Couture: The House That Shaped Saudi Fashion

Yahya Al Bishri’s YAHYA Couture stands among Saudi Arabia’s first fashion houses, blending heritage and haute couture for royals, celebrities, and Riyadh Fashion Week.

A Beacon of Inspiration: The Story of Noura Faisal Al Saud

Lifestyle & Culture

A Beacon of Inspiration: The Story of Noura Faisal Al Saud

Noura Faisal Al Saud is redefining Saudi culture and fashion, championing innovation while preserving heritage. From organizing Saudi’s first Fashion Week to leading cultural initiatives aligned with Vision 2030, her journey inspires Saudi women to break barriers and shape the future.

Aseel Al Zamil: The Visionary Redefining Saudi Fashion

Aseel Al Zamil: The Visionary Redefining Saudi Fashion

Discover Aseel Al Zamil, the visionary behind Aseel Collections, redefining Saudi fashion by blending tradition with modern elegance. Explore her journey, signature designs, and impact on women's empowerment.

Eman AlAjlan: A Visionary Saudi Fashion Icon Redefining Elegance

Eman AlAjlan: A Visionary Saudi Fashion Icon Redefining Elegance

Discover the inspiring journey of Eman AlAjlan, a visionary Saudi fashion designer redefining haute couture, bridal, and ready-to-wear fashion. Explore her unique collections, design philosophy, and global impact. ✨

Shahd AlShehail and Abadia: Crafting a Legacy of Ethical Luxury

Shahd AlShehail and Abadia: Crafting a Legacy of Ethical Luxury

Discover the inspiring journey of Abadia, a Saudi ethical fashion brand co-founded by Shahd AlShehail. Learn how it blends heritage with innovation, empowers artisans, and sets a global example for sustainable and purpose-driven design. Perfect inspiration for aspiring designers.

Lillian Ismail: Redefining Jewelry Design in Saudi Arabia

Lillian Ismail: Redefining Jewelry Design in Saudi Arabia

As Saudi Arabia's youngest jewelry designer, Lillian has carved a unique niche for herself, blending contemporary aesthetics with deep-rooted traditions. Her journey, which began as a high school graduation project, has evolved into an internationally recognized brand.