Ameer Albahouth

25 Jul 2025 5 min read

Mohammed Ashi: Couturier for Beyoncé, Zendaya, and Now Riyadh Air

From couture gowns worn by Beyoncé and Zendaya to designing Riyadh Air’s luxurious uniforms, Mohammed Ashi is redefining Saudi fashion on the world stage. Discover how the visionary behind Ashi Studio blends elegance, heritage, and global ambition.

11 Jul 2025 5 min read

'Coco Chanel of the Arabs'? Tima Abid Is Defining Couture the Saudi Way

Couture designer Tima Abid is shaping a new narrative for Saudi fashion, blending heritage, craftsmanship, and global presence to build a brand that’s deeply rooted, unapologetically feminine, and globally recognized.

25 Apr 2025 5 min read

Tamara Al-Gabbani: The Designer Who Draped Power in Elegance

Tamara Al-Gabbani turned modest fashion into a global movement by blending luxury, legacy, and emotional empowerment. Her story is a powerful guide for young Arab designers creating from the heart.

16 Apr 2025 4 min read

Yasmeen Alshathry: Reimagining Luxury Through Culture, Craft, and Conscious Strategy

Yasmeen Alshathry, the CEO of CLÉ and a member of the GPHG Academy, is pioneering a new vision of Saudi luxury—where timeless craftsmanship meets personal connection, cultural pride, and global sophistication.

11 Apr 2025 4 min read

Amina Al-Jassim: The Saudi Designer Who Designed Her Own Destiny

Discover the inspiring journey of Amina Al-Jassim, the Saudi fashion pioneer who transformed the traditional jellabiya into haute couture and built a global brand rooted in culture. A must-read for young designers seeking purpose-driven creativity.