Zii Magazine
Stories stitched in style.
Ziimag is a creative platform born in Riyadh, built on a shared dream between siblings Ameer and Jenan Albahouth — two storytellers from different worlds who found a common thread in their love for design, art, and the people who create.
Ameer came from the world of marketing and communication — a storyteller who believes that every brand carries a deeper meaning when its story is told right. Jenan, a fashion designer with an eye for detail and a heart for expression, saw fashion as more than what we wear — as a reflection of who we are, where we come from, and how we evolve.
Together, they founded Ziimag to give voice to Saudi Arabia’s creative scene — to document its transformation, to celebrate its designers, and to connect the Kingdom’s growing fashion identity with the world.
Our Story
Ziimag started as a discussion about the level of creativity flourishing across Saudi Arabia and the lack of spaces truly capturing it deeply. What began as a small idea among siblings quickly grew into a movement: a digital platform that honours the designers, artists, and cultural curators shaping a new era of Saudi fashion.
From the ateliers of Jeddah to the runways of Riyadh, we witnessed a story unfolding — one of confidence, reinvention, and identity. Ziimag became our way of telling that story with honesty, emotion, and artistry.
Our Philosophy
At Ziimag, we believe fashion is more than just fabric; it’s a language. Every stitch, silhouette, and creative choice tells a story about time, place, and identity.
Our goal is to document these stories, not just as trends, but as movements. Not just a fashion statement, but a cultural expression.
We see designers as storytellers, photographers as visual poets, and brands as reflections of a nation redefining itself.
Ziimag captures this dialogue, between tradition and modernity, heritage and innovation, individuality and community.
What We Do
We create editorial features, interviews, and visual stories that spotlight the people behind Saudi fashion.
- Designer Features: In-depth interviews and creative profiles that explore vision, process, and inspiration.
- Editorials & Campaigns: Visual stories that translate Saudi design into global conversations.
- Event Coverage: From Riyadh Fashion Week to emerging showcases, we document the heartbeat of the industry.
- Cultural Commentary: Essays and insights that connect fashion to art, design, and the evolving Saudi identity.
Each piece we publish is crafted with care, from the words to the photography, to reflect the creativity and soul behind the work.
Our Mission
To celebrate, connect, and amplify Saudi Arabia’s creative voices, building bridges between local talent and global audiences.
We aim to:
- Highlight the stories of Saudi designers and creatives shaping a new fashion identity.
- Empower the next generation to dream boldly and pursue their craft fearlessly.
- Document the evolution of the Kingdom’s creative economy and cultural landscape.
- Inspire collaboration across fashion, art, and media, locally and internationally.
Our Vision
To position Saudi Arabia as one of the world’s leading fashion and cultural hubs, where creativity is celebrated, supported, and shared globally.
We envision a future where Saudi design isn’t seen as “emerging,” but as defining. Where every designer has a platform, every story finds its audience, and every creative voice contributes to a larger cultural narrative.
The Founders
Ameer Albahouth — A marketing strategist, storyteller, and founder of Arbaaa Marketing. Ameer believes in the power of storytelling to shape perception and identity. With a background in brand building and media strategy, he brings to Ziimag the ability to turn creative vision into a straightforward, compelling narrative.
Jenan Albahouth — A fashion designer, creative director, and visual storyteller. Jenan graduated with First-Class Honours in Fashion Design and has created multiple collections exploring emotion, structure, and identity. At Ziimag, she leads the creative and editorial direction, ensuring every story feels authentic, beautiful, and deeply human.
Together, Ameer and Jenan bridge creativity and strategy, turning Ziimag into a space where Saudi fashion is not just showcased, but felt.
Join the Movement
Ziimag isn’t just a magazine, it’s a community. A space for designers, artists, stylists, photographers, and anyone who believes that fashion has the power to tell stories that move people.
We invite you to be part of this journey — to collaborate, to share, and to shape the next chapter of Saudi fashion together.
📍 Based in Riyadh
Celebrating Saudi creativity and Connecting fashion and culture.